In a world in which social change means pressing a 'like' button, we must choose to invest in social change that inspires collective action. Ideas have always had the potential to radically change society, but for the toughest most challenging problems in the world, an idea rests on a strategic design flaw that inspires new culture. Join Etai for a journey from Burning to MEET as he describes and shares the philosophy of social change from two of the most cutting-edge and socially challenging organizations in the world today.